How to Measure the ROI of Your PR Campaigns How can you demonstrate that public relations (PR) can improve your brand’s visibility, credibility, and financial performance? From startups in Bengaluru to established companies in Delhi, Wing Communications has assisted companies all over India in measuring the results of their PR campaigns. Connecting the linkages between […]
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How to Write a Press Release That Gets Picked Up by Indian Media At Wing Communications, we believe every brand has a story worth telling—and the Indian media is the perfect stage to amplify it. With over 400 million newspaper readers (source: Indian Readership Survey 2019) and a digital news audience growing by 20% annually
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The Role of PR in India’s Growing IT and SaaS Industry With startups and businesses vying for customers in both domestic and foreign markets, India has emerged as a major player in the IT and SaaS (Software as a Service) sectors. India’s SaaS market is expected to generate $50 billion in revenue annually by 2030,
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PR for Startups: How to Build Brand Credibility with a Limited Budget Building credibility in a cutthroat market is one of the most difficult tasks for Indian businesses. Reduced investor confidence, fewer clients, and trouble getting media attention can all result from a lack of trust. Even bootstrapped firms, however, can establish credibility with good
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How to Get Your Brand Featured in India’s Top Media Outlets Being highlighted in prestigious media publications like The Economic Times, NDTV, Forbes India, and YourStory may greatly increase brand visibility and trust in the fiercely competitive Indian market. Securing organic media attention, however, is difficult and calls for a calculated PR strategy, solid media
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Traditional PR vs. Digital PR: Which One Works Best for Indian Businesses? Public relations (PR) has always been essential in establishing consumer trust and brand reputation in the Indian corporate environment. Businesses now have to decide whether to utilise a hybrid strategy, switch to digital PR, or rely on traditional PR in light of the
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Top 10 PR Strategies That Indian Brands Swear By in 2025 Digital breakthroughs, changing consumer tastes, and changing media dynamics are all contributing to a significant alteration of the public relations (PR) scene in India. In order to establish credibility and trust, Indian brands are using data-driven tactics, influencer marketing, crisis communication frameworks, and AI-powered
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AI in Marketing: A Game-Changer or a Creativity Killer? Marketing is evolving faster than ever, and artificial intelligence (AI) is at the heart of this transformation. From automated ad campaigns to personalized content recommendations, AI is reshaping how brands connect with their audience. But despite the growing buzz around AI, many businesses are still hesitant.
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How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities With Tier 2 and Tier 3 cities becoming significant economic contributors, India’s business environment is changing quickly. Smaller cities like Jaipur, Lucknow, Indore, and Coimbatore are seeing a surge in digital use, rising disposable income, and an expanding entrepreneurial ecosystem, despite
From Unknown to Unstoppable: How to Build a Personal Brand with PR Read More »
How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities With Tier 2 and Tier 3 cities becoming significant economic contributors, India’s business environment is changing quickly. Smaller cities like Jaipur, Lucknow, Indore, and Coimbatore are seeing a surge in digital use, rising disposable income, and an expanding entrepreneurial ecosystem, despite
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