How to Measure the ROI of Your PR Campaigns How can you demonstrate that public relations (PR) can improve your brand’s visibility, credibility, and financial performance? From startups in Bengaluru to established companies in Delhi, Wing Communications has assisted companies all over India in measuring the results of their PR campaigns. Connecting the linkages between […]
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How to Write a Press Release That Gets Picked Up by Indian Media At Wing Communications, we believe every brand has a story worth telling—and the Indian media is the perfect stage to amplify it. With over 400 million newspaper readers (source: Indian Readership Survey 2019) and a digital news audience growing by 20% annually
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The Role of PR in India’s Growing IT and SaaS Industry With startups and businesses vying for customers in both domestic and foreign markets, India has emerged as a major player in the IT and SaaS (Software as a Service) sectors. India’s SaaS market is expected to generate $50 billion in revenue annually by 2030,
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PR for Startups: How to Build Brand Credibility with a Limited Budget Building credibility in a cutthroat market is one of the most difficult tasks for Indian businesses. Reduced investor confidence, fewer clients, and trouble getting media attention can all result from a lack of trust. Even bootstrapped firms, however, can establish credibility with good
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