Top 7 Things Indian Startups Look for in a PR Agency Today
It takes more than simply strong branding to stand out in a crowded market, with over 40,000 DPIIT-recognized firms and an increasing number of unicorns. It requires effective public relations that establishes your brand as a leader in its industry in addition to telling your narrative.
What qualities do Indian entrepreneurs currently want in a public relations partner? Furthermore, how can PR firms change to provide benefits other than media placements?
The top seven criteria that entrepreneurs look for in a PR business in 2025 have been determined by Wing Communication, a major PR agency for Indian companies.
1. PR that Drives Business Growth, Not Just Headlines
Startups nowadays are looking for a PR agency that knows the difference between value and vanity. Aligning PR with growth KPI like lead generation, investor interest, and customer trust is more important than merely getting your name in the press. Startups anticipate narratives that complement marketing funnels rather than narratives in and of themselves.
We produce conversion-oriented content. Not only awareness, but conversions, website traffic, app downloads, and organic search performance are all supported by our PR initiatives.
2. Mastery of Digital Channels like Instagram Reels
Instagram Reels are now central to a brand’s organic growth strategy. According to Meta’s 2024 Performance Report, Reels now account for more than 50% of time spent on Instagram, with a 22% higher engagement rate compared to static posts (HubSpot India, 2024).
Startups want PR agencies that know how to use social tools effectively, especially Reels, to amplify their story and drive virality.
Read our full breakdown on this here:
The Power of Instagram Reels: India’s Secret Weapon for Brand Growth
3. Founder-Focused Media Training and Thought Leadership
Founder visibility cannot be compromised in 2025. Customers, investors, and the media all want to speak with the company’s founders directly. PR firms that can train founders for media appearances, ghostwrite opinion pieces, and position them as thought leaders on sites like YourStory, Moneycontrol, and LinkedIn are sought after by startups nowadays.
4. Data-Driven Strategy and Reporting
Indian startups, especially those in SaaS and fintech, demand numbers. They expect PR agencies to present analytics: media reach, share of voice, backlinks generated, sentiment analysis, and conversion impact. Gut feeling won’t cut it.
We provide detailed monthly PR performance reports with attribution tracking, UTM metrics, and SEO impact breakdowns.
5. Industry-Specific Experience (SaaS, Fintech, D2C, Edtech)
The days of generic PR agencies are over. Today’s startups expect vertical-specific knowledge. A D2C skincare brand and a B2B SaaS platform have wildly different audiences, timelines, and storytelling needs.
Wing Communication is built for this. We specialise in growth-stage companies in:
- SaaS
- Fintech
- Healthtech
- Edtech
- Consumer D2C brands
6. Speed and Agility in Execution
Startups move fast — product launches, funding announcements, viral moments. They need a PR partner who doesn’t take 3 weeks to draft a press release. Real-time PR is essential for relevance.
We work on rapid-response cycles, and can pitch stories or launch campaigns within 48 hours when required.
7. Integrated Content + PR Campaigns
Content is PR’s new superpower. Founders increasingly expect agencies to deliver holistic campaigns that blend blogs, Reels, influencer outreach, and press placements.
A recent success story? We helped a D2C beauty brand go viral using Reels and earned media, with zero ad spend. Result:
- 3X follower growth
- Feature in Vogue India
- 2.5X conversion lift from Instagram
Read the full case study here → The Power of Instagram Reels
What This Means for PR Agencies in India
If you’re a PR agency still focused only on traditional media, you risk falling behind. Indian startups in 2025 want hybrid solutions — performance marketing meets storytelling. They want results, not retainers.
And if you’re a startup looking for a partner that gets this?
Wing Communication is here to help. We’re not just a PR agency for Indian startups — we’re a long-term growth partner. From Reels to Reuters, we cover your story across every channel that matters.
