Transforming a Power Player — Advait Energy Transitions Limited
Client: Advait Energy Transitions Limited (formerly Advait Infratech)
PR Partner: Wing Communications
Timeline: 6 Months (Phase 1)
OBJECTIVE
Redefining a Legacy Brand for the Green Energy Future
Advait Energy Transitions Limited approached Wing Communications at a pivotal point in their journey — a strategic shift from a legacy infrastructure firm (Advait Infratech) to a future-focused energy company championing renewable and green hydrogen technologies. The objectives were crystal clear:
- Brand Repositioning: Communicate the brand’s transformation from a traditional power transmission player to a next-generation green energy leader.
- Thought Leadership: Position Advait’s leadership as expert voices in the clean tech, power infrastructure, and hydrogen economy.
- Visibility Among Stakeholders: Engage media, government bodies, investors, and the public with high-impact storytelling and consistent presence in business/sectoral media.
- Support Strategic Partnerships: Amplify key announcements like the collaboration with SPRERI (Sardar Patel Renewable Energy Research Institute).
STRATEGY
Multi-Layered PR Framework for Deep Sectoral Impact
To achieve the above goals, Wing Communications designed a layered, outcome-driven PR strategy focused on credibility, scale, and continuity:
1. Media Relations & Outreach
- Curated a target list of 80+ relevant journalists across business, energy, sustainability, and startup publications.
- Built exclusive media pitches around Advait’s transition, project innovations, and ESG commitment.
Facilitated leadership interviews and expert columns.
2. Thought Leadership Content
- Created ghostwritten articles, LinkedIn posts, and quotes under the voice of Rutvi Sheth (CMO) and top management.
- Drafted talking points for industry panels, webinars, and roundtables.
3. Strategic Press Releases
- Timed and drafted 4 major press releases including:
- Company rebranding & repositioning
- Green hydrogen partnership with SPRERI
- Upcoming project launches in renewable segments
- Company rebranding & repositioning
Future roadmap and ESG goals
4. Storytelling through Case Studies & Success Narratives
- Created detailed case studies on Advait’s smart grid solutions and community-level infrastructure deployments.
- Pitched unique story angles to platforms like The Economic Times, Business World, and YourStory.
RESULTS
From Visibility to Industry Credibility — The Tangible Outcomes
Over 6 months, Wing Communications delivered measurable outcomes that transformed Advait’s external brand positioning:
Media Coverage
- 30+ Organic Articles in Top Publications:
- The Economic Times: Strategic partnership with SPRERI
- Business World: Green energy vision of Advait
- Adgully: PR partnership announcement
- India CSR: ESG and sustainability vision
- YourStory: Founder interview
- The Economic Times: Strategic partnership with SPRERI
CXO Today, SME Futures, SolarQuarter, and more
Performance Metrics
- Estimated Media Reach: 8.7 million impressions across digital media
- Increase in Website Traffic: 27% YoY boost during campaign phase
- Investor Engagement: 3x increase in inbound queries after coverage in Economic Times and Business World
LinkedIn Growth: +45% growth in follower base and 4x engagement on CMO’s posts
Social Proof & Trust
- Positioned Rutvi Sheth as a rising voice in the green tech space
- Garnered recognition for Advait as an innovation-led firm in government-focused tenders and dialogues
TESTIMONIALS
“Wing Communications has been a strong strategic partner. Their understanding of our vision and industry made the entire PR journey smooth, impactful, and credible. The results speak for themselves — we now have a stronger media presence and a sharper brand voice.”
— Rutvi Sheth, CMO, Advait Energy Transitions Limited
“Working with Advait was a turning point for our agency — a chance to drive national perception change for a company with a powerful vision. We’re proud to help Advait lead the energy transition conversation in India.”
— Shiva Bhavani, Founder & CEO, Wing Communications
