Building Trust Through Testing — How GameCloud Became a Silent Force in Gaming
Client: GameCloud Technologies
PR Partner: Wing Communications
Timeline: 6 Months (Ongoing Retainer)
Shaping a Global-Ready Narrative for India’s Game Testing Powerhouse
GameCloud Technologies partnered with Wing Communications to sharpen its positioning in the global game development ecosystem. A leader in QA, testing, and developer support for some of the world’s top gaming studios, GameCloud aimed to boost its brand equity in both Indian and international markets. Key goals included:
- Establishing Thought Leadership: Position GameCloud as a premium, end-to-end QA and testing service provider for the evolving gaming ecosystem.
- Global Visibility: Elevate the company’s presence in international B2B and tech media while anchoring credibility in Indian business and startup press.
- Driving Inbound Business & Partnerships: Generate media traction that opens doors to publishers, studios, and gaming platforms seeking strategic QA partners.
STRATEGY
A 360° PR Campaign for a Category-Creator Brand
Wing Communications curated a media and storytelling roadmap that highlighted GameCloud’s technological edge, portfolio depth, and people-first philosophy. The approach focused on positioning GameCloud as a category shaper in game QA from India.
1. Industry Thought Leadership
- Developed a series of articles under GameCloud’s leadership on topics like AI in QA, testing in XR environments, and indie developer enablement.
- Promoted proprietary insights from GameCloud blogs to sectoral media via content seeding.
Created media narratives around quality as the foundation of next-gen gaming experiences.
2. Founder & Brand Visibility
- Facilitated founder-led storytelling on LinkedIn to amplify organic industry engagement.
3. Media Outreach & Strategic Placement
- Built targeted journalist lists across tech, gaming, SaaS, and startup media (India & global).
- Delivered tailored press pitches on topics like crowdsourced testing, white-label game dev support, and GameCloud’s rise as India’s silent game testing force.
Secured coverage in top media outlets and arranged interviews for C-suite leadership.
4. Showcasing Case Studies & Innovation
- Developed success stories of GameCloud’s work with indie studios, global publishers, and innovation in AR/VR testing.
- Pitched brand collaboration stories (e.g., with GamerThrong, QualityReality) as part of India’s gaming tech growth narrative.
RESULTS
Brand Visibility Meets Business Momentum
Media Coverage
25+ organic features in high-visibility outlets:
- Inc42: Profiled GameCloud’s bootstrapped rise and innovation-first DNA
- Animation Xpress: Featured exclusive on AR/VR/XR testing frameworks
- YourStory: Startup growth spotlight
- BusinessWorld Disrupt: Founder insight on India’s growing gaming ecosystem
- CXOToday, SME Futures, Analytics Insight, The Tech Panda, and more
Performance Metrics
- Estimated Reach: 6.3 million digital impressions
- Inbound Leads: 3x jump in B2B queries post YourStory and BW coverage
- Web Traffic: 40% rise in blog-driven visits during the campaign
- Social Engagement: +65% growth in LinkedIn impressions on founder and brand pages
Brand Equity Boost
- Positioned GameCloud as a premium QA partner trusted by global publishers
- Elevated its narrative from a testing vendor to a strategic enabler in game development lifecycles
- Helped establish relevance in conversations around GenAI, XR, and indie game development
TESTIMONIALS
“Wing Communications didn’t just help us with visibility—they understood our market, technology, and tone. Their approach was both strategic and creative. Today, our media presence reflects the scale and ambition we’ve always worked with behind the scenes.”
