Building India’s Premium Nutrition Brand — Voll Sante’s PR Breakthrough
Client: Voll Sante Pvt. Ltd.
PR Partner: WingCommunications
Timeline: 6 Months (Phase 1)
OBJECTIVE
Transforming Voll Sante from a Startup into a Leading Voice in Mindful Nutrition
When Voll Sante approached Wing Communications, they were a passionate startup with a clear mission — to make holistic, science-backed nutrition accessible to everyone. But despite an innovative product line, they struggled to break through the noise of a crowded health foods market dominated by legacy FMCG brands.
Their objectives included:
- Establish Credibility: Move from a “newbie” perception to a trusted expert.
- Build Awareness: Ensure customers, corporates, and HR decision-makers knew about Voll Sante’s unique corporate wellness offerings.
- Drive Conversations: Shift the dialogue from protein bars and supplements to holistic wellness and nutrition therapy.
Boost Sales & Engagement: Convert brand visibility into tangible online growth.
STRATEGY
From Health Buzzwords to Meaningful Narratives
Our approach was rooted in the insight that customers were overwhelmed by generic “healthy” products. What they craved was education, trust, and connection — which we delivered through a three-pronged PR strategy.
1. Foundational Brand Storytelling
- Created a compelling narrative around Voll Sante’s founding story — highlighting the personal journey of its founders and their belief in nutrition as the first line of therapy.
- Wove traditional wisdom (Ayurveda-inspired) with modern science to craft unique messaging pillars that stood out from the “me-too” health snacks crowd.
2. Earned Media & Thought Leadership
- Secured strategic features and founder interviews in India’s most credible publications, including Hindustan Times Brunch, Mint Lounge, Femina Wellness, YourStory, and ET Healthworld.
- Positioned the founders as authoritative voices in holistic nutrition and workplace wellness, with regular expert quotes featured in health and HR-focused stories.
3. “Wellness at Work” Corporate Campaign
- Designed the “Voll of Love at Work” initiative to spotlight Voll Sante’s corporate wellness kits — positioning them not just as snacks but as part of employee well-being programs.
- Engaged HR leaders, wellness consultants, and influencers on LinkedIn, driving conversations and inbound queries for B2B partnerships.
- Developed custom kits with branded storytelling inserts — a unique PR element that turned every wellness kit into a mini brand experience.
4. Influencer Collaborations & Digital Activation
- Partnered with micro-influencers in health, fitness, and corporate wellness circles.
- Launched digital campaigns with interactive quizzes, recipe videos, and expert sessions — shared across Voll Sante’s social media and through partners.
5. Community Building & User-Generated Content
- Encouraged customers to share unboxing moments, healthy recipes, and testimonials on Instagram, seeded with the hashtag #volloflove (external link).
- Collected user stories to amplify real-life transformation narratives, building authentic social proof.
RESULTS
From Hidden Gem to Trusted Brand — A Nutrition Success Story
Media Coverage & Credibility
- Featured in over 40 articles across tier-1 business, lifestyle, and HR media.
- High-impact stories in sangritoday and YourStory sparked investor and B2B interest.
Performance Metrics
- Corporate Wellness: Closed 25+ corporate deals within 6 months.
- Web Traffic: +67% increase during active PR months.
- Online Orders: Tripled, with highest single-day sales during campaign launch.
- Instagram Community: +280% engagement growth; two reels crossed 1 million views each.
Perception Shift & Business Impact
- Voll Sante went from an emerging player to a premium holistic nutrition brand, recognized for quality and trustworthiness.
- The founder became a go-to spokesperson for topics like mindful eating, diet therapy, and corporate wellness in national media.
- Expanded brand presence beyond Mumbai to 6 more cities through online and retail tie-ups — directly attributed to increased brand recognition and B2B inquiries driven by PR.
CHALLENGES OVERCOME
- Low Brand Recall: Despite quality products, Voll Sante was struggling with visibility. PR changed that in under 6 months.
- Generic Market: Differentiated the brand through thought leadership instead of competing on discounts or superficial “healthy” claims.
- Limited Initial Budget: Focused on earned media and organic influencer collaborations to maximize ROI.
TESTIMONIALS
“Wing Communications helped transform our brand from an unknown startup into a recognized authority in holistic nutrition. Our corporate wellness business grew exponentially because of their creative storytelling.”
— Satya Dev Tiwari, CEO, Voll Sante
“Helping Voll Sante shift from product-centric messaging to powerful human stories was a rewarding challenge. We’re proud to have built India’s most exciting nutrition brand alongside them.”
— Shiva Bhavani, Founder & CEO, Wing Communications
