Transforming TrackOlap’s Market Presence Through Strategic PR
The Challenge
TrackOlap, a rapidly growing SaaS company specializing in employee productivity monitoring and workforce management, had built a strong product but struggled with market visibility. Despite having a feature-rich platform and an impressive client base, the brand lacked a compelling public presence. It wasn’t being talked about in the media, wasn’t showing up in analyst conversations, and had limited traction with the broader business community.
In a competitive SaaS ecosystem, TrackOlap needed more than just a great product — it needed recognition, authority, and reputation. That’s where strategic PR came into play.
The Objective
The mission was clear: position TrackOlap as a thought leader in the workforce productivity and employee monitoring space. We needed to boost its presence in top-tier business and tech media, attract decision-makers, and support the sales funnel with credible, earned media exposure.
The Strategy
We kicked off with a comprehensive PR strategy aligned with TrackOlap’s business goals. This involved:
- Messaging Development: We identified TrackOlap’s unique value propositions — especially post-pandemic, where remote and hybrid work surged — and built messaging pillars around workplace transformation, productivity analytics, and digital workforce culture.
- Media Positioning: We mapped out a targeted media plan focused on publications such as YourStory, Inc42, BusinessWorld, ET HRWorld, and TechGraph. These were platforms where our audience — CXOs, HR heads, and IT decision-makers — were already engaged.
- Thought Leadership: We built visibility for TrackOlap’s CEO through authored articles, expert quotes, and panel commentary, ensuring that the brand voice was seen as credible and future-forward.
Timely Newsjacking: We monitored conversations around topics like “employee monitoring software”, “remote productivity”, and “AI in HR”, and pitched TrackOlap as a relevant expert, especially when such trends made the news.
The Execution
Over a span of just four months, our team rolled out a high-frequency, high-quality PR campaign that included:
- Press Releases announcing product innovations and company milestones.
- Founder Profiles & Interviews, showcasing the entrepreneurial journey behind TrackOlap.
- Expert Commentary on trending topics, such as hybrid work, AI-powered productivity tools, and time tracking solutions.
- Case Studies & Success Stories of enterprise clients using TrackOlap’s tools effectively.
We used storytelling as a core engine — focusing on how TrackOlap was solving real workplace challenges, not just selling features.
The Results
The results exceeded expectations:
- Over 25+ media placements in top-tier and niche tech media.
- 400% increase in website traffic driven by referral sources from coverage.
- 5x growth in inbound demo requests within two months of PR launch.
- Coverage in YourStory, BusinessWorld, Inc42, and more — elevating TrackOlap’s credibility across the Indian SaaS and HRTech ecosystem.
- CEO featured as a thought leader in panels and interviews, increasing brand trust.
A standout moment was when TrackOlap’s founder was quoted in a feature on “The Future of Remote Work” in ET HRWorld, which drove direct LinkedIn inquiries and positioned the company in front of key HR decision-makers.
