Blogs

Traditional PR vs. Digital PR: Which One Works Best for Indian Businesses? Public relations (PR) has always been essential in establishing consumer trust and brand reputation in the Indian corporate environment. Businesses now have to decide whether to utilise a hybrid strategy, switch to digital PR, or rely on traditional PR in light of the […]

Top 10 PR Strategies That Indian Brands Swear By in 2025 Digital breakthroughs, changing consumer tastes, and changing media dynamics are all contributing to a significant alteration of the public relations (PR) scene in India. In order to establish credibility and trust, Indian brands are using data-driven tactics, influencer marketing, crisis communication frameworks, and AI-powered

AI in Marketing: A Game-Changer or a Creativity Killer? Marketing is evolving faster than ever, and artificial intelligence (AI) is at the heart of this transformation. From automated ad campaigns to personalized content recommendations, AI is reshaping how brands connect with their audience. But despite the growing buzz around AI, many businesses are still hesitant.

How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities With Tier 2 and Tier 3 cities becoming significant economic contributors, India’s business environment is changing quickly. Smaller cities like Jaipur, Lucknow, Indore, and Coimbatore are seeing a surge in digital use, rising disposable income, and an expanding entrepreneurial ecosystem, despite

How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities With Tier 2 and Tier 3 cities becoming significant economic contributors, India’s business environment is changing quickly. Smaller cities like Jaipur, Lucknow, Indore, and Coimbatore are seeing a surge in digital use, rising disposable income, and an expanding entrepreneurial ecosystem, despite

How DeepSeek AI is Transforming PR and Digital Marketing for Businesses Staying ahead in the rapidly changing fields of digital marketing and public relations (PR) calls for both creativity and data-driven insights. Businesses are using cutting-edge technologies to better audience targeting, optimise content, and increase brand visibility as AI-driven PR and marketing automation gain traction.

How DeepSeek AI is Transforming PR and Digital Marketing for Businesses Staying ahead in the rapidly changing fields of digital marketing and public relations (PR) calls for both creativity and data-driven insights. Businesses are using cutting-edge technologies to better audience targeting, optimise content, and increase brand visibility as AI-driven PR and marketing automation gain traction.

How DeepSeek AI is Transforming PR and Digital Marketing for Businesses Staying ahead in the rapidly changing fields of digital marketing and public relations (PR) calls for both creativity and data-driven insights. Businesses are using cutting-edge technologies to better audience targeting, optimise content, and increase brand visibility as AI-driven PR and marketing automation gain traction.

PR vs. Advertising: Why Your Business Needs Both for Maximum Impact Businesses frequently struggle to comprehend the different but complimentary functions of public relations (PR) and advertising in the rapidly changing business landscape. PR concentrates on gaining credibility and trust through natural means like media coverage and thought leadership, whereas advertising makes sure your message

PR vs. Advertising: Why Your Business Needs Both for Maximum Impact Businesses frequently struggle to comprehend the different but complimentary functions of public relations (PR) and advertising in the rapidly changing business landscape. PR concentrates on gaining credibility and trust through natural means like media coverage and thought leadership, whereas advertising makes sure your message