Blogs

How One PR Campaign Changed a Business Forever A single public relations campaign has the power to either launch a revolution or save a sinking ship in the turbulent world of business. At Wing Communications, we’ve seen firsthand how a single, expertly planned public relations campaign can completely change a company’s course and leave a

How Indian Startups Like Zomato Became Icons Going from a garage dream to a household name in India’s thriving startup environment requires more than just a great product—it also requires a fantastic story that is presented correctly. At Wing Communications, we’ve witnessed firsthand how effective public relations (PR) can propel startups into the public eye and

Why Media Training is a Must for Every Business Leader A single press conference, tweet, or interview has the power to either launch a brand into a crisis or propel it to new heights. From CEOs in Gurugram to startup founders in Bengaluru, Wing Communications has spent years assisting leaders throughout India in perfecting the

How to Measure the ROI of Your PR Campaigns How can you demonstrate that public relations (PR) can improve your brand’s visibility, credibility, and financial performance? From startups in Bengaluru to established companies in Delhi, Wing Communications has assisted companies all over India in measuring the results of their PR campaigns. Connecting the linkages between

How to Write a Press Release That Gets Picked Up by Indian Media At Wing Communications, we believe every brand has a story worth telling—and the Indian media is the perfect stage to amplify it. With over 400 million newspaper readers (source: Indian Readership Survey 2019) and a digital news audience growing by 20% annually

The Role of PR in India’s Growing IT and SaaS Industry With startups and businesses vying for customers in both domestic and foreign markets, India has emerged as a major player in the IT and SaaS (Software as a Service) sectors. India’s SaaS market is expected to generate $50 billion in revenue annually by 2030,

PR for Startups: How to Build Brand Credibility with a Limited Budget Building credibility in a cutthroat market is one of the most difficult tasks for Indian businesses. Reduced investor confidence, fewer clients, and trouble getting media attention can all result from a lack of trust. Even bootstrapped firms, however, can establish credibility with good