PR Metrics That Matter: How to Prove ROI to Indian Investors How do I prove it’s actually working? It’s a fair question—especially when you’re reporting to investors who are tracking every rupee, every result, and every move you make. Unlike paid ads or lead gen tools, PR isn’t always linear. It’s not plug-in and profit. […]
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How to Pitch Indian Media Like a PR Pro (And Get Featured) With over 900 million digital media consumers in India by 2025 (according to the FICCI-EY 2024 Media & Entertainment Report), brands are competing not just for consumer attention but for editorial relevance. But here’s the truth: most brands still rely on outdated, one-size-fits-all
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2025 Media Landscape in India: What Makes Journalists Say Yes to Your Story In the constantly evolving media landscape of India, getting your brand featured in top-tier outlets like The Times of India, NDTV, YourStory, or Forbes India remains one of the most powerful ways to build credibility and gain visibility. But what exactly makes
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Understanding the Cost of PR in India: What Are You Really Paying For? Public relations has evolved from a press release machine to a business-critical role that propels awareness, reputation, and growth in India’s ever changing media and brand communication ecosystem. However, as the need for more intelligent, efficient PR increases, so do the cost-related
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How Indian Brands Are Using Hyperlocal PR to Dominate Metro Markets In the bustling metro cities of India—Mumbai, Bangalore, Delhi, Hyderabad—where markets are as diverse as they are dynamic, traditional national-level PR strategies are no longer sufficient. Brands have realised that to truly resonate with their audiences and make a measurable impact, they must think
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Top 7 Things Indian Startups Look for in a PR Agency Today It takes more than simply strong branding to stand out in a crowded market, with over 40,000 DPIIT-recognized firms and an increasing number of unicorns. It requires effective public relations that establishes your brand as a leader in its industry in addition to
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The YouTube Playbook: How Indian Businesses Can Hit 1M Views in 90 Days YouTube serves as a launchpad for Indian businesses looking to expand their reach, not just a platform. With 8 trillion minutes viewed in the first half of 2024 and 467 million users in India (Statista 2024), the potential is enormous. But in
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The Power of Instagram Reels: India’s Secret Weapon for Brand Growth India’s digital marketing scene is changing quickly, and the emergence of Instagram Reels is one of the most significant developments that marketers cannot overlook in 2025. Instagram is a major force in social engagement, with over 363 million users in India alone (Statista, 2024).
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From Zero to Hero: PR Stunts That Made Indian Startups Famous Overnight It takes more than a stellar product to stand out in India’s competitive startup landscape, which is home to 1.28 lakh ventures (DPIIT 2024). To propel a brand from obscurity to instant celebrity, a daring, spectacular public relations act is required. Our obsession
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How to Skyrocket Your Brand with India’s Top 5 Social Media Trends in 2025 Your brand may join the rocket ship that is India’s social media scene, which is poised to take off. With platforms developing at breakneck speed and 560 million internet users (IAMAI 2023), 2025 is poised to revolutionise how companies engage with
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