Mangalam Singh

How Much Do YouTube Influencer Collabs Cost in India? Micro vs Macro Influencers Explained

How Much Do YouTube Influencer Collabs Cost in India? Micro vs Macro Influencers Explained In India’s fast-growing digital economy, YouTube has emerged as one of the most powerful platforms for influencer marketing. With over 467 million active users in India, according to Statista, the platform has become a natural choice for brands seeking to build […]

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How Much Does a Press Release Cost in India (and Is It Worth It)?

How Much Does a Press Release Cost in India (and Is It Worth It)? In India’s dynamic business ecosystem, where startups, SMEs, and large enterprises are competing for visibility, a press release remains one of the most effective public relations tools. Whether it’s announcing a product launch, funding round, or brand collaboration, a press release

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PR Strategies for Indian Tech Companies Expanding Globally

Monthly Marketing Budget Breakdown for Tech Companies in India India’s digital marketing industry is projected to hit INR 95 billion by 2026 with a 30.2% CAGR (Expert Market Research, 2025), but 68% of tech companies struggle to allocate budgets effectively due to complex pricing and ROI uncertainty (2025 HubSpot Marketing Report). For tech startups and

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Local SEO Cost in India for Small Businesses: Budget Guide for 2025

Monthly Marketing Budget Breakdown for Tech Companies in India India’s digital marketing industry is projected to hit INR 95 billion by 2026 with a 30.2% CAGR (Expert Market Research, 2025), but 68% of tech companies struggle to allocate budgets effectively due to complex pricing and ROI uncertainty (2025 HubSpot Marketing Report). For tech startups and

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Digital Marketing Agency Cost in India: What Should You Really Pay in 2025?

Digital Marketing Agency Cost in India: What Should You Really Pay in 2025? India’s digital marketing industry is booming, projected to reach INR 95 billion by 2026 with a 30.2% CAGR (Expert Market Research, 2025), yet 52% of businesses struggle to align budgets with goals due to opaque pricing and varied service scopes (2025 HubSpot

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How PR Delivered Growth for Uncle Delivery in India’s Logistics Market

How PR Delivered Growth for Uncle Delivery in India’s Logistics Market The Challenge Uncle Delivery entered India’s crowded and competitive last-mile logistics market with a bold mission: to simplify on-demand intracity delivery for individuals and businesses alike. From forgotten chargers to small business deliveries, the app promised fast, affordable, and flexible movement of goods with

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How to Prepare for Your First Media Interview: A 2025 Founder’s Guide

How to Prepare for Your First Media Interview: A 2025 Founder’s Guide India’s startup ecosystem, with over 100,000 startups in 2025, thrives on media visibility, yet 67% of founders feel unprepared for their first media interview, risking misquotes or missed opportunities.  At Wing Communications, a Hyderabad-based PR agency, we’ve coached over 100 founders in cities

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Influencer Marketing in 2025: Micro, Macro, or AI-Generated?

Influencer Marketing in 2025: Micro, Macro, or AI-Generated? With India’s influencer marketing industry projected to reach INR 3,375 crore by 2026 at an 18% CAGR (EY State of Influencer Marketing in India Report, 2024), brands face a critical challenge: confusion over influencer ROI. The 2025 Influencer Marketing Hub Benchmark report reveals that 30% of brands

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Content that Converts: How to Create Blogs, Reels, and Ads from One Story

Content that Converts: How to Create Blogs, Reels, and Ads from One Story Indian brands, from startups to D2C giants, face a common challenge: creating fresh content constantly drains time and resources. With 524 million social media users in India, the pressure to stand out is immense, yet 67% of marketers struggle to align content

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