The Role of PR in India’s Growing IT and SaaS Industry With startups and businesses vying for customers in both domestic and foreign markets, India has emerged as a major player in the IT and SaaS (Software as a Service) sectors. India’s SaaS market is expected to generate $50 billion in revenue annually by 2030, […]
PR for Startups: How to Build Brand Credibility with a Limited Budget Read More »
PR for Startups: How to Build Brand Credibility with a Limited Budget Building credibility in a cutthroat market is one of the most difficult tasks for Indian businesses. Reduced investor confidence, fewer clients, and trouble getting media attention can all result from a lack of trust. Even bootstrapped firms, however, can establish credibility with good
PR for Startups: How to Build Brand Credibility with a Limited Budget Read More »
How to Get Your Brand Featured in India’s Top Media Outlets Being highlighted in prestigious media publications like The Economic Times, NDTV, Forbes India, and YourStory may greatly increase brand visibility and trust in the fiercely competitive Indian market. Securing organic media attention, however, is difficult and calls for a calculated PR strategy, solid media
How to Get Your Brand Featured in India’s Top Media Outlets Read More »
Traditional PR vs. Digital PR: Which One Works Best for Indian Businesses? Public relations (PR) has always been essential in establishing consumer trust and brand reputation in the Indian corporate environment. Businesses now have to decide whether to utilise a hybrid strategy, switch to digital PR, or rely on traditional PR in light of the
Traditional PR vs. Digital PR: Which One Works Best for Indian Businesses? Read More »
Top 10 PR Strategies That Indian Brands Swear By in 2025 Digital breakthroughs, changing consumer tastes, and changing media dynamics are all contributing to a significant alteration of the public relations (PR) scene in India. In order to establish credibility and trust, Indian brands are using data-driven tactics, influencer marketing, crisis communication frameworks, and AI-powered
Top 10 PR Strategies That Indian Brands Swear By in 2025 Read More »
AI in Marketing: A Game-Changer or a Creativity Killer? Marketing is evolving faster than ever, and artificial intelligence (AI) is at the heart of this transformation. From automated ad campaigns to personalized content recommendations, AI is reshaping how brands connect with their audience. But despite the growing buzz around AI, many businesses are still hesitant.
AI in Marketing: A Game-Changer or a Creativity Killer? Read More »
How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities With Tier 2 and Tier 3 cities becoming significant economic contributors, India’s business environment is changing quickly. Smaller cities like Jaipur, Lucknow, Indore, and Coimbatore are seeing a surge in digital use, rising disposable income, and an expanding entrepreneurial ecosystem, despite
From Unknown to Unstoppable: How to Build a Personal Brand with PR Read More »
How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities With Tier 2 and Tier 3 cities becoming significant economic contributors, India’s business environment is changing quickly. Smaller cities like Jaipur, Lucknow, Indore, and Coimbatore are seeing a surge in digital use, rising disposable income, and an expanding entrepreneurial ecosystem, despite
How Digital PR is Helping Brands Thrive in Tier 2 and Tier 3 Cities Read More »
How DeepSeek AI is Transforming PR and Digital Marketing for Businesses Staying ahead in the rapidly changing fields of digital marketing and public relations (PR) calls for both creativity and data-driven insights. Businesses are using cutting-edge technologies to better audience targeting, optimise content, and increase brand visibility as AI-driven PR and marketing automation gain traction.
Why Most PR Campaigns Fail: Avoid These 7 Deadly Mistakes Read More »
How DeepSeek AI is Transforming PR and Digital Marketing for Businesses Staying ahead in the rapidly changing fields of digital marketing and public relations (PR) calls for both creativity and data-driven insights. Businesses are using cutting-edge technologies to better audience targeting, optimise content, and increase brand visibility as AI-driven PR and marketing automation gain traction.
The ROI of Content Marketing: Is It Worth the Investment for Small Businesses? Read More »
