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PR Metrics That Matter: How to Prove ROI to Indian Investors How do I prove it’s actually working? It’s a fair question—especially when you’re reporting to investors who are tracking every rupee, every result, and every move you make. Unlike paid ads or lead gen tools, PR isn’t always linear. It’s not plug-in and profit. […]

How to Pitch Indian Media Like a PR Pro (And Get Featured) With over 900 million digital media consumers in India by 2025 (according to the FICCI-EY 2024 Media & Entertainment Report), brands are competing not just for consumer attention but for editorial relevance. But here’s the truth: most brands still rely on outdated, one-size-fits-all

Understanding the Cost of PR in India: What Are You Really Paying For? Public relations has evolved from a press release machine to a business-critical role that propels awareness, reputation, and growth in India’s ever changing media and brand communication ecosystem. However, as the need for more intelligent, efficient PR increases, so do the cost-related

How Indian Brands Are Using Hyperlocal PR to Dominate Metro Markets In the bustling metro cities of India—Mumbai, Bangalore, Delhi, Hyderabad—where markets are as diverse as they are dynamic, traditional national-level PR strategies are no longer sufficient. Brands have realised that to truly resonate with their audiences and make a measurable impact, they must think

Top 7 Things Indian Startups Look for in a PR Agency Today It takes more than simply strong branding to stand out in a crowded market, with over 40,000 DPIIT-recognized firms and an increasing number of unicorns. It requires effective public relations that establishes your brand as a leader in its industry in addition to