case study

How PR Powered Bag2Bag’s Growth into India’s Flexible Stay Leader Bag2Bag emerged as one of India’s first platforms offering flexible stays—whether by the hour, by the night, or for longer durations. Catering to modern travelers, corporates, students, and families, the brand solved a long-standing gap in the hospitality industry: the lack of affordable, adaptable, and […]

How PR Helped Butterfly Ayurveda Steep Its Way into India’s Wellness Market The Challenge Butterfly Ayurveda, a wellness brand rooted in authentic Ayurveda, had built a loyal base of customers who valued natural healing and mindful living. Its product range—Ayurvedic teas, cookies, medicines, and wellness formulations—was unique, combining ancient wisdom with modern-day convenience. However, the

How PR Delivered Growth for Uncle Delivery in India’s Logistics Market The Challenge Uncle Delivery entered India’s crowded and competitive last-mile logistics market with a bold mission: to simplify on-demand intracity delivery for individuals and businesses alike. From forgotten chargers to small business deliveries, the app promised fast, affordable, and flexible movement of goods with

Transforming TrackOlap’s Market Presence Through Strategic PR The Challenge TrackOlap, a rapidly growing SaaS company specializing in employee productivity monitoring and workforce management, had built a strong product but struggled with market visibility. Despite having a feature-rich platform and an impressive client base, the brand lacked a compelling public presence. It wasn’t being talked about

Building India’s Premium Nutrition Brand — Voll Sante’s PR Breakthrough Client: Voll Sante Pvt. Ltd.PR Partner: WingCommunications  Timeline: 6 Months (Phase 1) OBJECTIVE Transforming Voll Sante from a Startup into a Leading Voice in Mindful Nutrition When Voll Sante approached Wing Communications, they were a passionate startup with a clear mission — to make holistic,

Humanizing Climate Resilience — The SEEDS Climate Charter Campaign Client: SEEDS (Sustainable Environment and Ecological Development Society) PR Partner: Wing Communications Timeline: 5 Months (Phase 1) OBJECTIVE Bringing Climate Action Closer to Home SEEDS approached Wing Communications at a critical juncture — they were ready to move beyond institutional circles and spark a public movement

Understanding the Cost of PR in India: What Are You Really Paying For? Public relations has evolved from a press release machine to a business-critical role that propels awareness, reputation, and growth in India’s ever changing media and brand communication ecosystem. However, as the need for more intelligent, efficient PR increases, so do the cost-related

Building Trust Through Testing — How GameCloud Became a Silent Force in Gaming Client: GameCloud Technologies PR Partner: Wing Communications Timeline: 6 Months (Ongoing Retainer) Shaping a Global-Ready Narrative for India’s Game Testing Powerhouse GameCloud Technologies partnered with Wing Communications to sharpen its positioning in the global game development ecosystem. A leader in QA, testing,

Transforming a Power Player — Advait Energy Transitions Limited Client: Advait Energy Transitions Limited (formerly Advait Infratech)PR Partner: Wing CommunicationsTimeline: 6 Months (Phase 1) OBJECTIVE Redefining a Legacy Brand for the Green Energy Future Advait Energy Transitions Limited approached Wing Communications at a pivotal point in their journey — a strategic shift from a legacy

How to Skyrocket Your Brand with India’s Top 5 Social Media Trends in 2025 Your brand may join the rocket ship that is India’s social media scene, which is poised to take off. With platforms developing at breakneck speed and 560 million internet users (IAMAI 2023), 2025 is poised to revolutionise how companies engage with