How PR Powered Bag2Bag’s Growth into India’s Flexible Stay Leader
Bag2Bag emerged as one of India’s first platforms offering flexible stays—whether by the hour, by the night, or for longer durations. Catering to modern travelers, corporates, students, and families, the brand solved a long-standing gap in the hospitality industry: the lack of affordable, adaptable, and convenient stay options.
However, despite its innovative model, Bag2Bag faced challenges in building trust, educating the market about flexible stays, and positioning itself as the leader in a relatively new category. That’s when WingComm stepped in with a comprehensive PR strategy.
The Challenge
Flexible stays were still a novel concept in India. While the idea resonated with digital-first travelers, the larger audience either misunderstood it or compared it with traditional hotel booking platforms. Bag2Bag needed more than visibility—it needed credibility, strong brand positioning, and media narratives that would normalize flexible stays as a mainstream choice.
The Strategy
WingComm designed a layered PR approach tailored to Bag2Bag’s unique proposition. The plan focused on three pillars:
- Educating the Market: Thought-leadership articles, founder stories, and industry insights were placed in leading publications to build awareness around flexible stays.
- Building Trust & Credibility: We crafted brand narratives highlighting Bag2Bag’s partnerships, customer success stories, and growth milestones to position it as a reliable platform.
- Driving Conversations: Leveraging digital media, interviews, and trend-based storytelling, AtomComm amplified Bag2Bag’s voice in India’s hospitality and travel ecosystem.
The Impact
The PR efforts led to a significant shift in how Bag2Bag was perceived. Within months, the brand began to be recognized not just as a startup but as a leader driving change in the Indian hospitality sector.
- Widespread Media Coverage: Featured in top-tier national publications across travel, lifestyle, and business domains.
- Category Leadership: Established Bag2Bag as the “go-to” brand for flexible stays in India.
- Brand Trust: Increased credibility among both travelers and hoteliers, resulting in stronger partnerships and customer adoption.
Conclusion
Through a mix of strategic storytelling, thought leadership, and consistent media engagement, WingComm helped Bag2Bag carve its identity as India’s leading flexible stay platform. What began as a disruptive idea transformed into a trusted category, powered by a PR narrative that resonated with both the media and the market.
