How to Get Your Brand Featured in India’s Top Media Outlets

Being highlighted in prestigious media publications like The Economic Times, NDTV, Forbes India, and YourStory may greatly increase brand visibility and trust in the fiercely competitive Indian market. Securing organic media attention, however, is difficult and calls for a calculated PR strategy, solid media connections, and gripping narratives.

A 2024 PRCAI analysis states that earned media coverage is one of the best ways to promote a brand since it creates five times as much trust as paid advertising. Securing significant media placements that assist companies in gaining industry awareness is our area of expertise at Wing Communication.

Let’s examine case studies, tactics, and best practices for showcasing your business in India’s leading media channels.

Understanding India’s Media Landscape

India boasts robust print, internet, and broadcast networks, making it a diverse media environment. Among the principal platforms are: 

1. Print & Online Publications

2. Television & Radio

3. Digital & Social Media

To get attention, a separate PR approach is needed for each sort of media. 

Case Study: How a FinTech Startup Secured Features in The Economic Times & CNBC-TV18

Challenge:

The goal of a FinTech firm situated in Mumbai was to draw in investors and establish brand authority. They had trouble being published in prestigious magazines despite their rapid expansion. 

Solution by Wing Communication:
  1. Developed a compelling brand story concentrating on India’s financial inclusion. 
  2. Created a data-driven press release with business milestones and industry insights. 
  3. Leveraged industry events with business milestones and industry insights. 
  4. Engaged with top financial journalists to offer unique perspectives.

Results:

  • featured with a detailed interview in The Economic Times & Business Standard.
  • invited to participate in a CNBC-TV18 panel discussion.
  • Inbound investor enquiries have increased by 30%. 

The effectiveness of strategic media outreach in obtaining high-value press coverage is demonstrated by this case.

Best PR Strategies to Get Featured in India’s Top Media Outlets

1. Craft a Newsworthy Story

Every day, thousands of pitches are sent to media outlets. Your brand narrative needs to be distinctive, timely, and powerful. 

  • Use popular subjects in your pitch, such as artificial intelligence, sustainability, and fintech expansion.
  • Distribute reports and insights based on data.
  • Display your impact in the real world. 

2. Build Strong Media Relationships

Journalists prefer sources they trust. To build strong relationships:

  • Engage with and follow relevant journalists on Twitter and LinkedIn.
  • Provide unique perspectives or interviews.
  • Don’t send out news releases that are too generic or overly dramatic.

3. Use PR Data & Reports to Strengthen Your Pitch

Your proposal will seem more credible if you use data and industry information. For instance: 

  • According to the NASSCOM Report, India’s digital economy is expected to grow to $1 trillion by 2030.
  • Investor interest in startups that are featured in major media channels increases thrice (YourStory Insights). 

4. Position Your CEO as a Thought Leader

Credibility is increased when members of your leadership team appear in expert interviews and opinion pieces. 

  • Write guest posts for websites such as Forbes India and ET Prime.
  • Take part in business podcasts and panel discussions.
  • Organise Ask Me Anything (AMA) sessions on LinkedIn. 

5. Optimize Press Releases for Digital PR

A well-written press release can help several sources pick up your news. 

  • Make sure your headline and subheadings are captivating.
  • Use SEO keywords to increase your internet presence.
  • Include multimedia, infographics, and excellent photos. 

Table: Traditional PR vs. Digital PR for Media Coverage

Factor

Traditional PR (Print, TV)

Digital PR (Online, Social Media)

Reach

High for national credibility

High for global reach & engagement

Speed

Slow (news cycles, approval process)

Instant (real-time updates, viral trends)

Engagement

One-way (media controls narrative)

Two-way (interactive, shareable content)

Measurability

Hard to track impact

Data-driven (clicks, shares, sentiment)

Best Approach: A hybrid PR strategy that blends digital scalability with conventional credibility.

Common Mistakes That Brands Make in Media Outreach

  1. sending all journalists the same press releases (personalisation matters).
  2. not being in line with the journalist’s area of expertise (lifestyle brands are not covered by tech journalists).
  3. disregarding follow-ups, even if prompt involvement improves coverage possibilities.
  4. Excluding high-quality data and images (rich media increases PR effect). 

How Wing Communication Helps Brands Secure Media Coverage

Wing Communication uses a tried-and-true PR approach to assist firms be noticed by India’s leading media outlets: 

1. Customized Media Outreach Plan

  • Determine the target journalists and publications.
  • Create customised narrative arcs for various media platforms. 

2. PR & Content Strategy Development

  • Create thought-provoking articles and news releases that are compelling.
  • Content should be optimised for digital PR and SEO.

3. Media Pitching & Follow-ups

  • Engage journalists directly by making one-on-one media pitches.
  • To improve your chances of getting placed, strategically follow up. 

4. Performance Tracking & PR Analytics

  • To monitor media impact, use social listening technologies, Meltwater, and Google Analytics.
  • Utilise PR success analytics to inform future campaign optimisation. 

Public Relations

Digital Marketing

Social media marketing

Content Marketing

YouTube Marketing and Management

Search Engine Optimization

Influencer Marketing

Web Development

Facebook Twitter Youtube

Related Posts