The Biggest PR Blunders of 2025 (So Far) — And What You Can Learn From Them
In 2025, Indian consumers, journalists, and investors are not just watching — they’re reacting, resharing, and holding brands accountable faster than ever.
At WingComm, we believe that every PR failure is a masterclass in what not to do. Below, we analyze the most talked-about PR disasters in India this year — backed by third-party reports, news coverage, and verifiable public reactions — to help you avoid similar missteps.
1. boAt’s I-Day Campaign Backlash (January 2025)
boAt Lifestyle faced severe criticism after launching an ad campaign on Republic Day featuring a model in tricolour-themed headphones and swimwear. Many found it disrespectful and insensitive to national sentiments.
Coverage: The Hindu, Business Today (Jan 2025)
What Went Wrong: Misjudgment of national symbols and cultural tone.
Lesson: National icons should be treated with respect. In India, emotional intelligence in messaging is more important than visual flair.
2. Mamaearth’s Misfire on ‘Authenticity’
An old tweet from Mamaearth’s founder resurfaced, critiquing influencer culture — ironically during a week the brand launched an influencer-heavy skincare campaign. Users accused the brand of hypocrisy, forcing the founder to issue a statement.
Source: Moneycontrol, Jan 2025
Lesson: PR and past digital footprints are connected. In the age of receipts, consistency is currency.
3. Zomato’s ‘Pure Veg Fleet’ Controversy
Zomato announced a dedicated fleet for vegetarian food delivery with green uniforms, hoping to cater to religious sentiments. However, it triggered a massive backlash — people accused the company of caste-based segregation.
Source: Indian Express, The Print (March 2025)
Lesson: Good intentions need great context. Cultural nuance must be researched, especially when dealing with sensitive communities.
4. Byju’s Layoff Communication Crisis
Byju’s, already under financial scrutiny, laid off hundreds of employees without proper internal communication. The news broke through LinkedIn posts by ex-employees before official PR could respond, leading to a reputational nosedive.
Coverage: Times of India, Business Standard (Feb–March 2025)
Lesson: In a crisis, internal comms must precede public messaging. Silence breeds speculation.
5. FabIndia’s Festival Campaign Gone Wrong (April 2025)
FabIndia launched a campaign named “Jashn-e-Riwaaz” during Navratri, facing backlash from certain political groups for ‘de-Hinduizing’ the festival. The brand pulled the ad, but the damage was done.
PwC India Consumer Perception Report (2025) showed a 12% dip in purchase intent post-controversy.
Lesson: Understand the cultural lens your audience uses. Festivals are emotional territory — respect the traditions while innovating.
6. Nykaa’s IPO Marketing Misalignment
During its second IPO round, Nykaa focused PR efforts on glitzy lifestyle influencers, missing financial narratives. Critics called it a ‘superficial sell’. Investors wanted vision clarity, not vanity.
Source: Economic Times, Business Line (Feb 2025)
Lesson: Match your message with your audience. Equity investors expect ROI insights, not lipstick swatches.
Summary: What Indian Brands Must Remember in 2025
- Sentiment is data. Monitor, listen, and adapt.
- PR ≠ Marketing. PR requires depth, timing, and context.
- Ethics > Virality. Respect, clarity, and accountability must lead all storytelling.
According to Deloitte India’s 2025 Reputation Survey, 71% of urban millennials say one PR error influences brand perception more than multiple marketing ads.
How WingComm Helps You Stay Ahead of the Curve
At WingComm, we go beyond storytelling — we help you build resilience:
- AI-powered sentiment and trend monitoring across news + social media
- Legal-aligned press rollout strategies
- Founder-centric narratives with crisis buffers
- 24/7 risk advisory and issue handling support
Want to ensure your next big moment doesn’t become your next big mistake?
Book a free PR Risk Audit
