Top 10 PR Strategies That Indian Brands Swear By in 2025
Digital breakthroughs, changing consumer tastes, and changing media dynamics are all contributing to a significant alteration of the public relations (PR) scene in India. In order to establish credibility and trust, Indian brands are using data-driven tactics, influencer marketing, crisis communication frameworks, and AI-powered public relations tools in 2025.
According to a 2024 report by the Public Relations Consultants Association of India (PRCAI), digital PR will account for more than 60% of brand communication efforts, and the Indian PR sector is expected to increase at a CAGR of 12%. This change emphasises the necessity of a multi-channel, more strategic PR strategy that incorporates thought leadership projects, digital platforms, and traditional media.
The Changing PR Landscape in India
A number of new trends are influencing the PR sector in India. The main elements impacting contemporary PR strategy are highlighted in the following table:
Trend | Impact on PR |
AI-Powered PR | Enhances campaign efficiency by automating media outreach and sentiment analysis |
Regional PR Strategies | Brands are expanding into Tier 2 & Tier 3 cities for better audience reach |
ESG and Sustainability | Consumers prefer brands that demonstrate strong environmental and social responsibility |
Crisis Communication | Companies are investing in proactive reputation management due to social media scrutiny |
Influencer-Led PR | 72% of Indian consumers trust influencer recommendations over traditional brand messaging |
Case Study: How a Fintech Startup Leveraged PR to Achieve National Recognition
Challenge:
Despite providing creative financial solutions, a fintech business with headquarters in Bangalore had trouble getting media attention. Low brand awareness and little media coverage resulted from the company’s absence of a systematic PR plan.
Solution:
Wing Communication developed a comprehensive PR strategy focused on:
- Executive thought leadership through media interviews and industry op-eds.
- Strategic media relations with financial publications like The Economic Times, Moneycontrol, and Business Standard.
- Influencer partnerships with key finance bloggers and LinkedIn professionals.
Results:
- obtained more than fifty media placements in prestigious technology and business magazines.
- In just three months, organic website traffic increased by 120%.
- increased brand recognition, which resulted in a successful ₹100 crore Series A fundraising round.
Top 10 PR Strategies That Are Transforming Indian Brands in 2025
1. Data-Driven PR Campaigns
To improve campaigns, brands are utilising AI-powered PR tools, sentiment analysis, and real-time data. Businesses can improve audience targeting and messaging by using these insights.
For instance, a consumer electronics company tailored their public relations campaigns to periods of peak demand by using Google tendencies and Meltwater to discover seasonal shopping tendencies. Media interaction increased by 25% as a result of this tactic.
Best Practice: Spend money on AI-powered media monitoring programs like Brandwatch, Talkwalker, and Cision.
2. Regional PR Expansion and Hyperlocal Strategies
With more than 500 million Indians living in Tier 2 and Tier 3 cities, brands are eschewing PR that is focused only on cities. These days, the emphasis is on hyperlocal narrative, vernacular media, and regional influencers.
Example: By working with local influencers and language-based magazines, a D2C fashion brand was able to penetrate into smaller cities, increasing interaction from non-metro areas by 40%.
Best Practice: Create public relations efforts that target consumers that speak a particular language and encourage community-driven involvement.
3. Influencer-Driven PR and Micro-Influencer Collaborations
According to a Nielsen survey from 2024, 72% of Indian consumers place more faith in suggestions from influencers than in conventional advertising. In an effort to establish credibility, brands are increasingly collaborating with micro and nano influencers.
As an illustration, a partnership between an Indian beauty firm and Instagram skincare bloggers resulted in a 60% increase in product enquiries in just one month.
Best Practice: Prioritise enduring influencer relationships above sporadic teamwork.
4. Crisis Communication and Reputation Management
Indian corporations are prioritising proactive crisis communication tactics in order to reduce reputational risks, while social media is intensifying brand problems.
Example: During Diwali, a food delivery service received criticism for delayed orders. Customer retention increased by 15% as a result of the brand regaining consumer trust through a public apology, refunds, and direct social media interaction with impacted customers.
Best Practice: Create a Crisis Management Playbook that includes pre-established response guidelines and message structures.
5. ESG-Focused PR: Sustainability and Corporate Social Responsibility (CSR)
Sixty-four percent of Indian consumers favour brands that highlight environmental initiatives, per a Nielsen 2024 poll. Public relations efforts emphasising social impact initiatives, ethical sourcing, and green activities are becoming more popular.
For instance, a well-known FMCG company enhanced customer loyalty and brand sentiment by 25% by implementing plastic-free packaging and launching an ESG-focused PR campaign.
Best Practice: Coordinate PR tactics with sustainability narratives and ESG pledges.
6. Thought Leadership and Executive Branding
Through podcast appearances, media contributions, and LinkedIn pieces, Indian CEOs and startup founders are establishing themselves as thought leaders in their respective industries.
For instance, a SaaS company’s CEO increased incoming business enquiries by 50% by routinely contributing to YourStory and The Economic Times.
Best Practice: Motivate C-suite leaders to take an active part in public relations campaigns.
7. Digital Storytelling and Brand Journalism
To build strong relationships with their audiences, brands are using immersive storytelling, mini-documentaries, and long-form content.
For instance, a digital video about traditional handloom weaving was released by a heritage textile firm, garnering two million views on YouTube and organic media coverage.
Best Practice: Make use of in-depth journalistic content, brand journalism, and video storytelling.
8. AR and VR Integration in PR Campaigns
With brands utilising virtual reality (VR) and augmented reality (AR) for interactive brand storytelling, the emergence of immersive experiences is changing public relations.
For instance, a real estate developer increased consumer enquiries by 35% after implementing VR-based virtual property tours.
Best Practice: Include virtual launch events, 3D product demonstrations, and AR filters in PR campaigns.
9. Employee Advocacy as a PR Strategy
Employers are encouraging staff members to provide company updates on LinkedIn and other platforms as part of employee advocacy, which is becoming a more effective PR strategy.
Example: For instance, a software company’s employee advocacy program on LinkedIn increased engagement by 200% and significantly expanded brand exposure.
Best Practice: To boost PR efforts, create a systematic staff advocacy program.
10. AI-Powered PR Strategies
AI-powered PR systems are being used by brands for real-time sentiment monitoring, customised press releases, and automated media outreach.
Example: By using AI-based media tracking, a healthcare startup in India increased earned media mentions by 45%.
Best Practice: To maximise outreach tactics, use AI-based PR software such as Meltwater, Cision, and Muck Rack.
How Wing Communication is Leading PR Innovation in India
At WingCommunication, we use innovative tactics that combine traditional and digital-first PR approaches to assist brands in navigating the always changing PR landscape. We have experience with media relations, thought leadership positioning, influencer partnerships, and business reputation management.
In India’s fast-paced media landscape, collaborating with Wing Communication gives companies hoping to up their PR game in 2025 a competitive edge.
